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In this section, we will look at the fundamental aspect of stock investing. Let’s compare
Stock A with Stock B.


                      






Which stock is cheaper? If your answer is  Stock B , you need investment lessons and you’
ve come to the right place to learn more about stock investing. As a stock investor, we
don’t just look at the stock price alone, we study the entire business of the stock or the
company that we are buying. For the above example, the better choice would be Stock
A, with lower PE ratio. However, PE ratio is not the only criteria, please read on if you
want to know more.

How do we know which stock to buy?

I have come up with a simple acronym for you to follow: PRINCE D

P
stands for         Price Earnings ratio, PE
R stands for         Returns on Equity, ROE
I stands for          Institutional support
N stands for        Net Tangible Assets, NTA
C stands for        Current Market Environmental Scan
E stands for         Earnings per Share Growth
D stands for        Dividend Yield


THE PRINCE D RULE

















This is a simple criteria suitable for investors who have little or no knowledge about
stock investing. They are easy to follow. The data can be obtained from our newspapers
and the Bursa Malaysia website at
www.klse.com.my.
"Much success can be attributed to
inactivity. Most investors cannot resist the
temptation to constantly buy and sell."

Warren Buffett

"Focus on return on equity, not earnings
per share."

Warren Buffett
Copyrights 2005 by A&A Morning Glory Learning Sdn Bhd. All Rights Reserved.
  Price
PE
Stock A
10
15
Stock B
5
25
P
Price Earnings Ratio
not more than 15 or the industry average
R
Return on Equity
at least 15 for the past 3-5 years
I
Institutional Buyers
stocks must be the favourites among
fundmanagers
N
Net Tangible Assets
share price should not be more than its NTA
C
Current Environmental
Scan
scan for any potential threats and
opportunities
E
Earnings Per Share
Growth
look  for significant EPS growth
     
D
Dividend Yield
at least 5% per year
Available in all
major book
stores in
Malaysia !
New Book
Quotes
Quotes
Tip #3 - The PRINCE D Strategy