Berkshire's shareholder's meeting, often called Woodstock for capitalists, was absolutely not what I expected. And I witnessed another side to Warren Buffett - his witty sense of humor was refreshingly entertaining. I waited outside the doors of Omaha's Qwest Center, at 6.30 am, with 200 other Buffett fans. Every year, over 20,000 people from all around the world make this pilgrimage. Devoted shareholders and Buffett groupies flock to Omaha eagerly waiting to soak up everything the oracle has to say. And why wouldn't they? The $10,000 he invested in Berkshire Hathaway in 1965 would now be worth around $51 million. Not only is the Berkshire shareholder's meeting the most anticipated event of the year, it is a chance to see two of the funniest men in the field of investment - the wise cracking, lampooning Warren Buffett and his older, hilariously laconic Vice Chairman, Charlie Munger. The meeting started with a corporate video - a mélange of cartoons, songs and spoofs. All this was masterfully woven into the most impressive sales campaign I've ever seen. Warren Buffett appeared on the screen to talk about the rudiments of a good corporate video. He said something along the lines of, "A good company video should be straight-forward and not full of brand name nonsense." Then he reached over and cracked open a can of Coke. (Buffett's addiction to Coke is very justifiable. In 1988, he started buying the undervalued stock and eventually invested $1.02 billion into the stock. Within just three years, Buffett's Coca-Cola stock was worth more than the entire value of Berkshire Hathaway itself). After various other shameless plugs and mentions of every product Buffett's companies make, the video progressed to a talking head on CNBC interviewing Buffett. It was about his decision to buy the underwear company, Fruit of the Loom. "Mr. Buffet, why did you decide to buy an under-appreciated, under- covered, and under-bought underwear company?" asked the interviewer.
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